A great restaurant is so much more than the food, isn’t it? It’s also the great service and an atmosphere where the guests feel special; and it’s this whole package that keeps them coming back time and time again, and recommending it to their friends. There are, however, many more elements to take into consideration in restaurant design than just these three things so here’s our five-senses restaurant design overview to get you started.
- Sight. Lighting is a specialised area of design because lighting captivates mood and wallets. Candles are romantic, low lighting can make us relaxed, and red lights induce hunger. And, staff need appropriate lighting to carry out their tasks too. The trick is though, you should see the light washing over something, but never see the source of the light.
- Sound. Hearing music and ambient noise has an impact. Music shouldn’t be so loud guests cannot speak to each other but the bathroom is one place where they don’t want to hear other people at all so don’t have a one size fits all sound system. Live music adds a special sense of ambience, but you’ll need an area for them to perform.
- Smell. There’s nothing worse than smelling rubbish in the foyer or an unpleasant bathroom odour. A restaurant should emit an appealing aroma and it shouldn’t be left to chance. Does the kitchen produce fresh bread and coffee? That’s an appetite inducing aroma you want out there if there ever was one because without smell we would not have taste as clearly.
- Taste. The most important piece of marketing collateral for a restaurant is its menu. A menu isn’t simply a list of items for sale with a corresponding price. It is the single most important tool in showcasing your restaurant’s offerings, culinary philosophy and brand attributes. The weight, size, paper, presentation, fonts and typographies, photos, use of language and more are important considerations in your restaurant menu. And that’s before we even get to the food itself!
- Touch. Combining different textures in your restaurant design can create harmony or contrast, depending on the theme of your restaurant. You can encourage your guests to feel smooth and relaxed, or wild and lively. Textures will come out in pattern selection, wallpaper design, paint colour, and in the furniture – but keep it subtle.
This overview is by no means comprehensive, but it does provide you with a sense for how complex these projects can be (ha! See what we did there?) and why it’s common to see experienced design consultants intimately involved in bringing to life today’s successful restaurant concepts. If you have any questions or would like assistance with your restaurant design, contact our friendly team today.